BIG TEN CONFERENCE AND BIG TEN NETWORK ESTABLISH BIG TEN CORPORATE PARTNERSHIPS TO LEAD LEAGUE-LEVEL SPONSORSHIPS AND ACTIVATIONS
Tyler Kupper Named Vice President of Sponsorships
ROSEMONT, Ill. — The Big Ten Conference and Big Ten Network (BTN) today announced the creation of Big Ten Corporate Partnerships (BTCP), a dedicated team to lead the conference’s league-level corporate sponsorships and partner activations. Industry veteran Tyler Kupper has been tapped to lead the new business as the vice president of sponsorships. Mr. Kupper will work in conjunction with Big Ten Conference Commissioner Kevin Warren and BTN President François McGillicuddy.
BTCP will offer strategic corporate sponsorships, innovative partnership activations, television and digital media inventory and creative adverting opportunities associated with the league-level events and VIP fan experiences during the conference championships and tournaments. The collaboration between BTCP and the Big Ten Network media sales team, led by BTN Vice President of Advertising and Sales, Jack Brown, positions the entire conference for further growth.
“Having a powerful presence in the three largest media markets, New York, Chicago, and Los Angeles, the BTCP team will deliver a breadth of innovative, strategic, and holistic corporate sponsorships and partner activations,” stated Commissioner Warren. “We are incredibly grateful for the Big Ten fans. Their passionate, loyal, and powerful support of our member institutions and student-athletes across linear and digital platforms, and in-person at our championship events, brings unparalleled value to our world-class partners. It is a fantastic time to be member of the Big Ten Conference, and we welcome Tyler to our team.”
“Together, Tyler and Jack will lead a dynamic team poised to maximize Big Ten assets by offering tailored solutions to meet the needs of our partners,” said BTN’s McGillicuddy. “Our current outstanding sponsor partners and future partners will have our linear and digital platforms, and our new direct sponsorship offerings providing outstanding brands a 360-degree approach to connect with Big Ten fans.”
Mr. Kupper previously served as chief revenue officer for Weatherman Umbrella and director of sports marketing for USA Today Sports Media Group. Mr. Kupper will be based in the Rosemont, IL, and New York Big Ten Conference offices.
BTCP assets will include impactful linear and digital media inventory, on-site promotional activation, in-venue signage, official designations, and corporate hospitality. The BTCP team will offer a range of meaningful ways for conference partners to connect directly with Big Ten brand loyal alumni and fans including the BTN’s current assets that continue to amplify corporate partnership opportunities.